09 Apr 2013
April 9, 2013

HEHA 2013

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The Premier Health Education and Health Awareness Campaign series brought to you by the Malaysian Medical Association Wilayah which will provide the avenue for everyone interested in the management of their own health matters to source for accurate and up to date information on health.

Programmes and Activities

Event Brochure

Download Full Brochure Here: ( Download PDF )
The Organiser
The Malaysian Medical Association Wilayah is an active branch of the Malaysian Medical Association which is responsible for the activities of our association in Wilayah Persekutuan Kuala Lumpur. We have been very much involved in the organization of events involving our Malaysian doctors, other healthcare professionals, as well as the public. We have a good track record to show our high level of commitment and responsibility when organizing events.

Why are you invited to participate?
If your business is linked to the healthcare industry in Malaysia, this would be the ideal platform for you to launch a greater awareness of your products as well as your services to our general public. Any products or services which are controversial or not conforming to current legislations in relation to healthcare delivery in Malaysia will be discouraged from participating, meaning that the presence of your business concern in this event will garner greater public confidence in your products or services.

Who are the Participants?

  • Pharmaceutical Manufacturers
  • Pharmaceutical Distributors
  • Pharmacies
  • Hospitals
  • Medical Laboratories
  • Health/Organic Food Industry
  • Fitness Centres
  • Medical Insurance Industry

In fact, as long as you are involved with
healthcare in Malaysia, you should participate.

Target Audience
This would be practically anyone who is interested
in managing their own health.

  • Adolescents curious about their growing bodies and minds.
  • Couples planning to tie the knot.
  • Young mothers-to-be anxious about their pregnancy.
  • Men sourcing for info on their virility.
  • People who are into health/organic food diet.
  • Fitness conscious individuals.
  • Parents interested in the health of their children.
  • The elderly looking for ways to grow old in a healthy way.

And the list goes on.

This campaign series will comprise of various players in the healthcare industry taking up booths where they can showcase their products. In cases where certain products are not to be detailed to the public, the booths will be used to impart knowledge on healthcare. Lectures on various healthcare issues will be held, along with presentations to the various media. Product launches for OTC healthcare items will be encouraged during this event.

The Ministry of Health and Jabatan Kesihatan Wilayah Persekutuan Kuala Lumpur will be invited to participate whereby they can then engage the public in matters relating to public health issues.

Blood donation campaign will be part of this campaign series, as will be a drive to encourage the public to sign up as organ donors.

Various NGOs in healthcare will be encouraged to take part in this campaign series as well.

This event is slated to be held at the Mid Valley Exhibition Centre, Kuala Lumpur, where there is a high traffic of consumers.

Prior to this event, there will be regular postings in the various media to ensure public awareness of the HEHA campaign series.

A souvenir program book or booklet will be made available during the event.